Questionnaire for QPSE
1. What do you hope to accomplish with this new brand identity?
2. What is the critical message we have to convey with this new logo? Additional messages?
3. What is the vision and mission of QPSE?
4. Who are the audiences that are critical to connect with?
5. Do certain audiences/markets have more influence or priority with QPSE? If so, why?
6. What key value does QPSE bring to your customers?
7. Provide 5 adjectives that best describe the tone/style of your company.
8. Who are your competitors? Why are they considered competitors?
10. Why would a customer choose QPSE over one of your competitors? What sets you apart?
11. If you had to characterize QPSE in one word what would it be?