We are excited to showcase the new athletic brand we developed with Oklahoma Wesleyan University. Their old logo had become dated and proved to be difficult to work with in the various applications a collegiate athletic brand needs to function in today's culture. In college athletics it is important to have an extended brand family that can be consistently implemented across all sports, marketing and ultimately merchandising for the fan base and alumni.
We wanted an eagle that was aggressive and in motion taking cues from Isaiah 40:31: "those who hope in the LORD will renew their strength. They will soar on wings like eagles; they will run and not grow weary, they will walk and not be faint." We also subtly integrated a cross into the tail feathers as a reminder of the ultimate truth and sacrifice.
Mark Molder, Athletic Director, said of the launch,
The coaching staff as a whole is excited about the logo and what it means for the University. Coach T.J. Dickinson summed up the coaches’ views of the logo, saying,
The logo will transition into the athletic program throughout the coming months, beginning with giveaways and a website re-launch at the new okwueagles.com later this week.