Working with Steven Himpe, the founder, of a new Belgian single-serve dessert company, we finalized their company name and identity. The selected name was, Delici, which means “delights” in latin. The logo features a “d” with a spoon nestled in the negative space. Since launching a short time ago, his company has been turning heads with the new identity and witty positioning. Delici is currently an industry sweet spot across Europe.
We worked with Delici and Sunwest Sales to convince Costco to test run the product in a single market. The product has gone from a single test market to being sold in five of Costco's eight U.S. regions, Canada and Europe. By the end of 2015, it will be available in all eight U.S. Costco regions.
Delici is Easily the Sweetest Brand We Have Ever Created Elegantly Mixed with Some Delightful Results.