WPX Energy needed a Code of Business Conduct that aligned employees with their company culture and engaged them to actively live the values of the company. They had used the same Code for years but it had become less relevant to cultural changes and didn’t emphasize non-retaliation policies. Corpedia, the industry leader in governance, risk and compliance education and communication gave the Code a C+. That's not good enough.
In partnership with Zia Communication, we started from the ground level and rewrote the entire Code of Conduct emphasizing non-retaliation policies and broke the piece into a question and answer format. What if...? Then what...? The piece is very visual with short blocks of information to make it much more engaging and relevant with today’s readers.
• Based upon a national ranking system by Corpedia, the report went from being in the 71st percentile to 2nd percentile when compared to all Codes they reviewed.
• It won an International Association of Business Communicators Gold Quill award for its effective communication and presentation.
• Will be featured as a case-study in Public Relations Writing: Form & Style written by Dr. Doug Newsom. This textbook is used in graduate and undergraduate level classrooms at over 100 universities.
• Already seeing an increase in employees reporting and bringing up workplace issues that need to be addressed.