PROBLEM:
Historically, Walmart's Diversity & Inclusion Reports were text heavy documents that failed to tell the personal stories and positive outcomes that were happening through their initiatives. Walmart's Diversity and Inclusion group has a large amount of "Impact" around the world and that story wasn't being told in a powerful and meaningful way.
SOLUTION:
In partnership with Zia Communication, the first thing we did was break the document down into the three-pillars the group focuses on: Workforce, Workplace, Marketplace. We simplified the document with powerful stylized inforgraphics that supported the text in these sections. Because of Walmart's global reach we included an "Around the World" spread for each section that visually highlighted diversity and inclusion success stories from a variety of countries.
RESULTS:
They continue to be leaders in Diversity and Inclusion and Doug McMillion, the new President and CEO, has been described as a "torchbearer for inclusion". We are excited to partner with Walmart to communicate that their future business success can benefit from a broad and diverse workforce.