T.D. Williamson (TDW) is the world’s most recognized name in pipeline equipment and services, however, their brand didn't reflect their leadership position. They needed to do some maintenance on their brand both internally and externally so that their image reflected the reputation they have obtained through tireless innovation in the pressurized pipeline industry.
We worked closely with the marketing and leadership teams to clear out all the old brand nomenclature that weakened T.D. Williamson's market position as an global innovator.
The materials that we produced for their internal audience clearly addressed mission, vision and values of the company. It was important to communicate Who they are? Why they exist? Where they are going? and How they planned on getting there?
Externally, we create a bilingual capabilities brochure that quickly tells their brand story at the highest level. Big powerful spreads that briefly tell about their expertise and innovation through copywriting, environmental photography and high-tech 3D renderings of their pipeline maintenance tools. The back panel of the piece folds out to show a comprehensive range of capabilities.
More Branding also built the framework for all of the T.D. Williamson collateral systems, brochures and sell sheets for each service and/or product.