AVB Bank just launched a new website and they wanted to let people know about it. We felt it was important to also talk about the banks values.
We created a one-color campaign where the website url is actually the headline. Then we crossed the website url with various words that align to the values of AVB Bank; Committed, Community, Commercial and Competitive were a few of the words. The simplicity and wit of the campaign let people know about their new website immediately while attributing those values that AVB Bank wants their brand story to be associated with.