U.S. Beef Corp, The world's largest Arby's franchisee with over 320 stores wanted to align their employees to the values the founder's had established. They needed something that could communicate their vision, mission, values and brand positioning in a way that would captivate, inform and inspire their workforce.
We developed a three-dimensional handout that had a letter from the President and Chief Executive Officer, their mission, vision and values and a rubber bracelet that reinforced their daily mission throughout the organization. The piece was distributed to all of their existing employees at the annual corporate event and to all new employees as part of the on-boarding process.
The story we are most proud of is, if you had a meeting with Jeff Davis the CEO, or, an employee who brought out your curly fries, you would see both wearing the red mission bracelets in a show of solidarity.
After the launch, the company came together and embraced the vision, mission and values. It was exciting to see how the company bonded from the boardroom to the breakroom.